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How 'Big Bang Theory' Dominated The 10 Best Product Placements of 2011

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sheldon big bang theory

Nielsen has announced the 10 most remembered product placements for 2011, and it turns out that dollars spent on brand integration don't necessarily guarantee a memorable moment.

Check out the 10 most memorable product placements of 2011>>

Reality shows like "The Biggest Loser" and "American Idol" are notorious for spending millions on product placement. In fact, they came in first and second for the number of individual instances of product placement between January 1 and November 30. ("Idol" had 577 occurrences and "Loser" had 533).

But not one show on Nielsen's list of the 10 shows with most product placement appeared on the list of most-memorable moments.

Viewers didn't remember Subway 24 hours after watching "The Biggest Loser" like they did after watching Big Mike, from NBC's "Chuck", emerging victorious from being kidnapped, sandwich in hand. Nor did they remember Ashton's Kutcher's tech-driven antics on "Two And A Half Men", but they did notice his love of Snapple.

subway biggest loserCBS's "Big Bang Theory" had three of the 10 most memorable moments. And, apparently, it was unintentional.

When the list came out, Bill Prady, the show's co-creator and executive producer, tweeted "I'm not aware of #bigbangtheory doing any paid product placement. We use real brand names so dialogue doesn't sound fake."

Brand: Purell

Program: The Big Bang Theory (CBS, October 27)

Situation: Sheldon uses hand sanitizer immediately after placing a live snake in his friend Raj's drawer. Watch as he emphatically repeats, "Oh dear, oh dear, oh dear. Purell. Purell!"



Brand: Red Bull

Program: Suburgatory (ABC, September 28)

Situation: Sugar Free Red Bull is the official drink of the 'burbs, drunk by suburban zombies ad nauseum.



Brand: Milton Bradley

Program: The Big Bang Theory (CBS, November 17)

Situation: Amy suggests the girls play a game of Twister.



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25 Things You Don't Know About Newly Single Kaley Cuoco—CBS' 'Big Bang Theory' Sweetheart

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kaley-cuoco-big-bang-theory-8-simple-rulesKaley Cuoco announced today that her engagement to musician/addiction specialist Josh "Lazie" Resnik is off.

"I'm not engaged anymore," the 26-year-old actress dished to "Entertainment Tonight."

So in honor of Cuoco's new singledom, we are taking a look back at the multidimensional life of CBS' favorite primetime blondie.

Cuoco plays the sexy waitress-turned actress, Penny, on CBS' hit Thursday night comedy, "The Big Bang Theory."

But where was she prior to taking orders at the Cheesecake Factory?

Before Cuoco was "Lord of the Nerds," she was the original teen queen ruling ABC primetime as Bridget Hennessey on "8 Simple Rules," alongside the late John Ritter.

And, she didn't start there. Cuoco has been in the business since the age of five, modeling and acting in commercials, playing a mini Ellen DeGeneres and headlining in movies among Hollywood A-listers Jennifer Aniston and Kevin Bacon.

If that isn't enough, she rides horses, kick boxes and starred in a cheesy horror flick with a former Backstreet Boy member. (And you thought the N*SYNC gang were the only ones who went on to makemovies.) 

Check out 22 years in the life of the tennis playing, drum-playing, singing vegetarian.  

1990-1991: She was a Barbie Girl...

When Cuoco was young she starred in a number of commercials including a few Barbie ads at age six. 

She also starred in an Oscar Mayer commercial at age five. Our bologna has a first name, it's K-A-L-E-Y.



1992: She starred in her first TV movie.

1992: Cuoco had her first major role in a TV movie, "Quicksand: No Escape."

The film featured Donald Sutherland and Tim Matheson.

You can watch the trailer here.  



1994: She played Ellen DeGeneres on screen.

Two years later, Cuoco played a younger version of Ellen DeGeneres on the prime time series "Ellen."



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This Is The Most Illegally Downloaded Show On TV

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Game of Thrones

And the most pirated TV show of the spring season is… "Game of Thrones,"according to TorrentFreak, a news site devoted to the file downloading site BitTorrent

The news isn't too surprising, as "Thrones" is one of the water cooler shows of the moment, but airs on the pay cable channel HBO.

"Thrones" has an estimated 4.2 million viewers per episode, and an additional 3.9 million in illegal downloads. 

Perhaps these numbers will be enough for HBO to take the "Take My Money HBO" campaign, in which fans are asking HBO to make their online viewing platform HBO Go available to non-subscribers for a separate fee, more seriously.

According to the site, "Thrones" is likely to remain the top downloaded show of 2012, dethroning last year's champion, "Dexter," which airs on Showtime, a network that reaches even fewer viewers than HBO.

Rounding out the top five most downloaded are "How I Met Your Mother,""The Big Bang Theory,""House," and "Mad Men," three of which are not available online after airing ("House" episodes were available eight days after the air date).

SEE ALSO: Spoiler Alert! Everything you need to know about the "True Blood" premiere >

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The Cast & Crew Of 'Big Bang Theory' Surprised Execs With A Flash Mob

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"The Big Bang Theory" star Kaley Cuoco led the cast and crew of her hit CBS show in a flash mob during the Oct. 23 live taping, surprising showrunners Chuck Lorre, Bill Prady and Steve Molaro.

The whole thing was set to Carly Rae Jepsen's summer hit "Call Me Maybe," naturally.

The video, released late yesterday, already has nearly two million hits — despite being a little late to the "Call Me Maybe" cover party.

Watch below:

Bazinga!

SEE ALSO: Viral Showdown: The Best 'Call Me Maybe' Videos You Must Watch >

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A Tiny Sea Worm Jump Started The Evolution Of Intelligence

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pikaia ancient worm

Several "brainy" genes that were duplicated in a tiny sea creature nearly 550 million years ago may have led to the massive expansion in intelligence in vertebrate species, two new studies have found.

The studies, published today (Dec. 2) in the journal Nature Neuroscience, suggest this duplication of certain genes spurred an explosion in the number of chemicals that regulate brain function in vertebrates (animals with backbones), thereby leading to greater intelligence, the research suggests.

"This genome event produced a kind of cognitive big bang; it produced a large set of interesting behavior," said study co-author Seth Grant, a neuroscientist at the University of Cambridge in the United Kingdom.

"It produced a molecular toolbox, which in the case of the brain, produced many, many more proteins that you find in the synapses, the junctions between nerve cells."

The study showed that changes, or mutations, in these genes lead to learning problems in both mice and humans, as well as psychological disorders in humans, said Jeffrey Boore, the CEO of Genome Project Solutions, who was not involved in the study.

That supports the notion that these genes "have diversified throughout evolution from their ancient duplications to perform important, specific, diverse roles in mammal cognition in behavior."

Vertebrate explosion

Vertebrates are more intelligent than invertebrates (animals with no backbone), but how those smarts evolved has remained a mystery. In general, vertebrates have many more proteins, which carry out a gene's instructions, in the brain and nervous system; these proteins enable spiny creatures to have a wider, more flexible range of behaviors than invertebrates, Grant said. [Inside the Brain: A Journey Through Time]

"It would be like a stereo or a machine with many more switches in it; it can do more sophisticated types of things," Grant told LiveScience.

Grant and his colleagues wondered whether duplications of certain genes contributed to this explosion in the number of brain proteins, and as a result, to vertebrate intelligence. That's because duplications in genes can give creatures the buffering to evolve more rapidly, Grant said.

(Normally, if a mutation crops up in a gene that's critical to an animal's survival, evolution will weed out that animal, which usually means very little change occurs in critical genes. But if there are two copies of a gene, then the animal has a spare functioning copy, which allows those genes to rack up more mutations — both beneficial, harmful and neutral — without reducing survival fitness.)

In particular, the researchers noticed that vertebrates had multiple copies of two genes that process glutamate, a brain chemical critical for learning and memory. Those genes, which code for the receptor that binds glutamate and the cellular components that process it inside brain cells, were first duplicated in a 2-inch-long (5 centimeters), sea-faring worm called a pikaia that gave rise to all vertebrate species about 550 million yeas ago.

Several "brainy" genes that were duplicated in a tiny sea creature nearly 550 million years ago may have led to the massive expansion in intelligence in vertebrate species, two new studies have found.

The studies, published today (Dec. 2) in the journal Nature Neuroscience, suggest this duplication of certain genes spurred an explosion in the number of chemicals that regulate brain function in vertebrates (animals with backbones), thereby leading to greater intelligence, the research suggests.

"This genome event produced a kind of cognitive big bang; it produced a large set of interesting behavior," said study co-author Seth Grant, a neuroscientist at the University of Cambridge in the United Kingdom. "It produced a molecular toolbox, which in the case of the brain, produced many, many more proteins that you find in the synapses, the junctions between nerve cells."

The study showed that changes, or mutations, in these genes lead to learning problems in both mice and humans, as well as psychological disorders in humans, said Jeffrey Boore, the CEO of Genome Project Solutions, who was not involved in the study. That supports the notion that these genes "have diversified throughout evolution from their ancient duplications to perform important, specific, diverse roles in mammal cognition in behavior."

Vertebrate explosion

Vertebrates are more intelligent than invertebrates (animals with no backbone), but how those smarts evolved has remained a mystery. In general, vertebrates have many more proteins, which carry out a gene's instructions, in the brain and nervous system; these proteins enable spiny creatures to have a wider, more flexible range of behaviors than invertebrates, Grant said. [Inside the Brain: A Journey Through Time]

"It would be like a stereo or a machine with many more switches in it; it can do more sophisticated types of things," Grant told LiveScience.

Grant and his colleagues wondered whether duplications of certain genes contributed to this explosion in the number of brain proteins, and as a result, to vertebrate intelligence. That's because duplications in genes can give creatures the buffering to evolve more rapidly, Grant said.

(Normally, if a mutation crops up in a gene that's critical to an animal's survival, evolution will weed out that animal, which usually means very little change occurs in critical genes. But if there are two copies of a gene, then the animal has a spare functioning copy, which allows those genes to rack up more mutations — both beneficial, harmful and neutral — without reducing survival fitness.)

In particular, the researchers noticed that vertebrates had multiple copies of two genes that process glutamate, a brain chemical critical for learning and memory. Those genes, which code for the receptor that binds glutamate and the cellular components that process it inside brain cells, were first duplicated in a 2-inch-long (5 centimeters), sea-faring worm called a pikaia that gave rise to all vertebrate species about 550 million yeas ago.

pikaia fossil specimen

Roots of intelligence

To see whether that duplication formed the genetic origin of intelligence in vertebrates, Grant's team subjected mice with different mutations in these genes to a battery of visual tests that assess learning and attention in changing environments. Different mutations led mice to perform better or worse on cognitive tests, which implied that these genes play a key role in mouse intelligence.

Moreover, the team showed humans and mice carrying the same mutation in a specific glutamate-transporting gene have reduced adaptive learning, suggesting these genes control intelligence and learning across vertebrate species. (In humans, this gene mutation is linked to schizophrenia.)

The findings suggest those first gene duplications probably also gave rise to rapid evolution in the nervous-system proteins that interact with the glutamate receptor, enabling vertebrates to have more subtle, sophisticated responses to their environment.

"Our evidence shows unambiguously that these genome duplications and expansions in the gene family have produced greater complexity to the behavioral repertoire of the vertebrate," Grant said.

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Kaley Cuoco Is Now Priceline Negotiator William Shatner's Secret Daughter

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priceline negotiator kaley cuoco william shatner

Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads.

The Butler, Shine, Stern & Partners-created spot shows Shatner dropping his daughter off at a monastery as a child and picking her up a decade or two later, suited up and ready to negotiate. "You're a master of monkey style Kung Fu!" Shatner proclaims.

Cuoco, who also just landed herself a role alongside Kate Upton and Bar Refaeli in the Super Bowl's commercial breaks, thinks that she and Shatner are a perfect match, telling the AP: "The nerdy factor, the Trekkie stuff, it goes with `Big Bang' and it all worked together."

Priceline has been throwing the original negotiator a lot of curve balls in the last year.

In January 2012, execs decided that The Negotiator didn't fit in with their new sales model ... so they pushed the character off a cliff in a Priceline bus to his fiery death. ("I'm in grief mode. It's not the first time I've had an iconic character die off,"Shatner said.)

Realizing that was a huge mistake shortly after — a Citigroup analyst even joked that it was Priceline's biggest market risk— Priceline brought the actor back in August as a surfer. The other option was a resurrection as a half man/half robot.

All that and then a daughter?

SEE ALSO: Read About Cuoco's Super Bowl Spot>

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5 Things You Didn't Know About 'The Big Bang Theory'

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big bang theoryThe cast and crew of "Big Bang Theory" opened up immensely about the series at PaleyFest. 

The annual series follows panel discussions of current TV series for one week in Los Angeles. 

The stars and producers of CBS' hit comedy took the opportunity to reveal secrets from the set during its panel Wednesday evening. 

The Hollywood Reporter compiled a list of 15 items the cast and crew shared. 

From the origins of Sheldon's get well "Soft Kitty" song to catchphrase "Bazinga!", see the top five things the stars of the show revealed. 

5. Bernadette's voice is based on her own mother.

Actress Melissa Rauch said her snappy and boisterous, yet sweet character Bernadette is inspired by her mom.  

"Only without the Jersey! Tonally, it's very similar,"said Rauch

(Source: THR)



4. The cast really plays instruments on set.

Amy (Mayim Bialik) and Sheldon (Jim Parsons) are actually playing the harp and theremin on the show. Both learned how to play the instruments after it was decided a harp would be Amy's favorite instrument.

(Source: THR)



3. The real mind behind the "Big Bang Theory" flash mob was Kaley Cuoco's sister, Briana.

Last October, Kaley Cuoco led the cast and crew in a giant flash mob set to Carly Rae Jepsen's "Call Me Maybe." Cuoco's sister, Brianna choreographed the entire thing. 

As a result, Briana landed a cameo spot on the Valentine's Day episode of "Big Bang Theory." She also choreographed another big scene on co-creator Chuck Lorre's other show, "Two and a Half Men."

Check out the flash mob here.

(Source: THR)



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Kaley Cuoco: 'Fake Bangs Almost Ruined My Career'

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kaley cuoco SAG

Kaley Cuoco finally revealed what was up with her odd look at this year's SAG Awards. 

"The Big Bang Theory" star was slammed in January when she showed up to the ceremony with bangs. 

(Reviews called her hair "far from bangin'" and compared it to helmet hair.)

Last night, she appeared on "Jimmy Kimmel Live!" and explained to the late-night host she wore fake bangs to hide a black eye and six stitches received on set of "The Big Bang Theory." 

According to Cuoco, she received the injury from co-star Johnny Galecki while attempting to pull a prank on the show's crew for the gag reel. 

"Johnny and I decided, now that we have the scene, let's do a prank where he actually fake punches me, and I go flying out of frame," shared Cuoco.

The punch ended up being real, leaving the actress bleeding on set; however, she had no clue she was really injured.

"They [the crew] thought I went under [the table] and sprayed blood on my face," said Cuoco. "I had cracked my head open and I had blood squirting down my face. I didn't even know. I had no idea."

When it came time for the SAG awards, Cuoco decided to cover up with fake bangs.

"I wanted to wear them because it covered my eye and I was really insecure about this huge black eye," said Cuoco. "These bangs who I've named Bev almost ruined my entire career."

See Cuoco describe her set injury below: 

Now, see her with the eyebrow-raising wig below: 

Later in the show, Kimmel's sidekick Guillermo let the wig fly off attached to a set of colorful balloons mimicking Disney film, "Up":

wig balloons jimmy kimmel live

wig balloons jimmy kimmel live

SEE ALSO: 15 hairstyles that ruined celebrity careers >

SEE ALSO: 25 things you don't know about Kaley Cuoco >

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7 Personal Finance Moves 'The Big Bang Theory' Gets Wrong

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the big bang theoryCBS' No. 1 hit show, "The Big Bang Theory," has reached a stratosphere of popularity not many shows achieve.

What originally began as a show about three California Institute of Technology physicists (and one engineer, Howard, who has his master's from the Massachusetts Institute of Technology) and a quirky "actress" neighbor, has progressed into a full cast surrounding a love of science and odd friendship. While the show has evolved, one thing is still a constant: None of the characters are very smart about their money.

Personal finance experts Ellie Kay and Steve Repak, who love the show and watch it regularly, agree. "These guys have grand plans and goals for their work, but they never have a money plan," says Kay, family finance expert and author of "The 60-Minute Money Workout." Repak, a professional speaker and author of "Dollars and Uncommon Sense" agrees, saying, "It doesn't take a Ph.D. to figure out that you'll have more money if you earn interest on it."

Our experts say the show would still be funny if the characters used their mathematical genius on their money, too. Here they weigh in on various scenes where the characters make less-than-brilliant money moves and what they should have done.

1. Sheldon uses 46% of the income. Where's the rest?

Sheldon: I don't see any large upcoming expenditures unless they develop an affordable technology to fuse my skeleton with adamantium like Wolverine.

Whatever the ratio of living expenses to income, most experts agree that a worthy savings goal should represent 10 percent of income. But Sheldon only has a "small savings account."

Kay: Because Sheldon shares the rent with Leonard and lives well below his means, without a car and its related expenses, he should save much more. His money should, at least, be in a bank (money market account) savings account or tied up in a (certificate of deposit) ladder to take advantage of any future rate changes. What if the guys invested their extra money in property and owned condos across the hall from each other or all pitched in together to buy a house instead of throwing away money on rent?

Repak: The guys never mention giving or sharing their wealth with anyone. I also advise allocating another 10 percent of income for giving because you help others and learn to spend less at the same time.



2. Does Penny need debt counseling?

Penny: You know, sometimes when I'm feeling all stressed out about something, I go out and buy a cute top or a fun skirt, and I have a whole new outlook on life.

Sheldon: Don't you eventually realize you're just the same stressed-out person in a cute top or a fun skirt?

Penny: Yep, that's when I buy shoes.

According to The Shulman Center for Compulsive Theft, Spending and Hoarding, shopaholics buy to relieve anxiety, but over time the buying creates an increasingly dysfunctional lifestyle.

Kay: Penny should cut up her credit cards and go to her local National Foundation for Credit Counseling office (NFCC.org) to see a nonprofit consumer credit counselor to help get her finances on track and get on a repayment plan she can afford. The way she lives is so dangerous because she has zero emergency fund. (Remember when she couldn't pay her rent because her car broke down and she was hiding from the landlord, so she borrowed the money from Sheldon?)

Repak: Penny needs to get her priorities straight, which are paying her rent, electric bill and food before shoes and clothes. Period.



3. Let Bernadette be bossy with the bank account?

Howard: Yes, but we're married now. That means when you get sick, I take care of you, and when you make a bunch of money, I get to buy stuff. Sorry if you don't like it, but that's how love works.

Bernadette: No, here's how love works. You're gonna return the machine, or you can print out a working set of lady parts and sleep with those.

A recent study titled "The Role of Money Arguments in Marriage," published in the Journal of Family and Economic Issues, found that money arguments are an important indicator of relationship satisfaction -- but not divorce! -- and can be used to strengthen the relationship with financial or marriage counseling.

Kay: Bernadette was rightly frustrated, but it's condescending to get "punished" for spending by your spouse. I recommend meeting with a third party (such as a financial counselor) to teach them how to handle the joint checking account.

Repak: Just because one partner makes more money doesn't mean he or she gets to make all the rules. Howard needs a separate spending account that they budget for together or with a financial counselor. But then Bernadette can't be judgmental on his spending from that account.



See the rest of the story at Business Insider

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CBS CEO Les Moonves: 'We Are The Center Of The Universe'

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Les Moonves CEO CBS Corp

The CBS Corp. CEO does not take kindly to jokes about his network. 

During ABC's upfront presentation to showcase its new slate of shows to advertisers Tuesday, Jimmy Kimmel took jabs at all of the competing networks, but may have been most harsh to CBS.

Via Deadline 

"Then we have CBS, those smug motherf------. Les Moonves told CNBCthat jokes about CBS skewing old are ‘over’. Sorry Les, but those jokes aren’t over til my grandma throws away her Mentalist hemorrhoid donut." 

Moonves later threw out some fighting words of his own to reporters at CBS' upfront saying he was flattered by Kimmel's words before ripping ABC apart. 

“You don’t call somebody ‘smug motherf------’ unless they’re smug and they’re winning, so we’ll try to be a little less smug and a little more gracious, but that’s hard for me, as you know. But anyway, Jimmy, ABC is still going to finish fourth in 18-49 … we had a phenomenal year in terms of ratings.” 

the big bang theoryMoonves added that the network's hit comedy "The Big Bang Theory" is the most popular comedy on both broadcast and syndicated on cable. 

“We are the center of the universe,” said Moonves. “This is where the shows start, then they go out to the world. We’re getting paid in so many different ways than we did before.” 

Moonves is essentially right when it comes to "Big Bang Theory." 

The show has a weekly steady stream of at least 15 million viewers. 

Here's how the competition will look this fall: 

ABC:"Once Upon a Time in Wonderland"
CBS:"The Big Bang Theory"
NBC:"Parks and Recreation"
FOX:"The X Factor" results show 

In comparison "Once Upon A Time," a Sunday evening show, started season 2 with more than 11 million viewers. By its season finale, the show had dropped to 7 million. 

So, even if ABC's "Once Upon A Time" audience came to Thursday evenings, it would still be below CBS' leading comedy. 

"Parks and Rec" doesn't leave a lot of competition for the 8 p.m. slot. The Amy Poehler comedy, which just ended its fifth season, has a small audience averaging at 3 million per episode. 

The peacock network may have had a better chance at stealing some viewers from CBS by airing Michael J. Fox's big return to television earlier in the evening. 

The network's "The Michael J. Fox Show" will also air Thursday evenings, but in a later 9:30 p.m. slot.  

The show will also feature Betsy Brandt, a big draw from AMC's hit show "Breaking Bad." 

Looking at the overall ratings per network, CBS is crushing the competition. 

Here's a look at the top network's total viewers to date via EW: 

CBS: 11.9 million
ABC: 7.8 million
FOX: 7.1 million
NBC: 7 million 

While the other networks are down from last year, CBS made gains of 2%.

SEE ALSO: All the new shows coming to TV this fall >

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The 10 Most Pirated Shows On Television

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Daenerys Targaryen dragon game of thrones

"Game of Thrones" fans really, really like watching the show illegally.

For the second year in a row, the HBO gold mine held onto its title as the most pirated show of the spring 2013 season, according to TorrentFreak.

Nearly as many viewers download it on the file-sharing site BitTorrent as watch it on television — three times the amount garnered by several of the programs further down TorrentFreak's Top 10 List. The season three premiere was downloaded by a record-breaking 5.2 million people, showing a 25 percent increase compared to last year.

When director David Petrarca was asked about the unprecedented piracy ratings earlier this year, he responded, NBD. The Sydney Morning Herald reported that Petrarca said illegal downloads don't matter because the show capitalizes on "cultural buzz."

"That's how they survive,"Petrarca said.

"The Big Bang Theory" and "How I Met Your Mother," round out the TorrentFreak list's top three, with 2.9 million and 2.85 million downloads, respectively. 

Check out the views per single episode below.

Most Downloaded TV Shows On BitTorrent, Spring 2013
RankShow

Est. downloads 

US TV viewers
1Game of Thrones5,200,0005,500,000
2The Big Bang Theory2,900,00020,000,000
3How I Met Your Mother    2,850,00010,510,000
4The Walking Dead2,700,00012,420,000
5Hannibal2,100,0004,380,000
6Vikings1,900,0006,210,000
7Arrow1,850,0004,140,000
8The Vampire Diaries1,800,0003,180,000
9Modern Family1,750,00012,520,000
10Revenge1,700,0009,740,000

SEE ALSO: Each 'Game Of Thrones' House Reimagined As A Global Corporation

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Stephen Hawking Narrates 'The Big Bang Theory' Theme Song

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"The Big Bang Theory" writers and cast packed a few delightfully nerdy surprises at Comic-Con, including a pre-taped recording of Stephen Hawking reciting the show's theme song.

Hawking, of course, has been referenced numerous times on the CBS series, and in one episode befriended main character Sheldon (Jim Parsons) via game "Words With Friends."

"When I'm not playing Words With Friends with Sheldon, I like to think about the universe," Hawking said from a remote office decorated with a "Big Bang Theory" banner and movie poster for "Hawking."

"Many people find the universe confusing — it's not. For example, the Big Bang Theory, here it is in 17 words."

Watch the clip:

And here's the original version of the theme song:

Previously, Hawkings made a fifth season cameo as his inimitable, clever self.

Watch his interaction with a starstruck Sheldon:

Hawking's opener was followed by a season six highlights reel and panel with writers Steve Molaro and Bill Prad, moderated by actress Melissa Rauch, who plays Bernadette.

During the Q&A, a fan cosplaying as Princess Leia disguised as the bounty hunter Boushh, stepped up to the mic and revealed himself as Johnny Galecki.

Here's a hi-res picture of the tricked out costume.

 "The Big Bang Theory" returns to CBS on September 26.

johnny galecki big bang theory comic-con "The Big Bang Theory" returns to CBS on September 26.

SEE ALSO: The Best Costume Cosplay At San Diego Comic-Con

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How To See The Big Bang

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Graphic of Big Bang ExpansionEditor's Note: In this weekly series, SPACE.com explores how technology drives space exploration and discovery.

While we may never know all the details of our universe's explosive birth, scientists have been able to piece together quite a bit by studying the ancient light that saturates the cosmos.

The universe burst into existence 13.8 billion years ago in a "Big Bang" that blew space up like a giant balloon. For nearly 400,000 years after that, the universe remained a seething-hot, opaque fog of plasma and energy.

But then, in an epoch known as recombination, the temperature dropped enough to allow the formation of electrically neutral atoms, turning the universe transparent. Photons began to travel freely, and the light we know as the cosmic microwave background (CMB) pervaded the heavens, filled with clues about the first few moments after creation. [Big Bang to Now in 10 Easy Steps]

"As far as we know, that's as far [back] as we can see — we get an image of the universe as it was when it was about 389,000 years old," said John Mather of NASA's Goddard Space Flight Center in Greenbelt, Md., senior project scientist for the space agency's James Webb Space Telescope, the successor to the Hubble Space Telescope. Mather and George Smoot won the 2006 Nobel Prize in Physics for their work on NASA's Cosmic Background Explorer satellite mission.

"We believe — although it's not 100 percent proven — that spots that we see in the microwave map from when the universe was 389,000 years old were actually imposed on it when [the universe] was sub-microseconds old," Mather told SPACE.com. "There's an interpretive step there, but it's probably right."

Tiny fluctuations in the map

The CMB, which was first detected in 1964, is strikingly uniform. But COBE discovered in 1992 that it's studded with tiny temperature fluctuations. These variations have since been mapped out more precisely by two other space missions, NASA's Wilkinson Microwave Anisotropy Probe (WMAP) and the European Planck spacecraft.

The hot and cold areas — which differ from their homogeneous surroundings at a level of just 1 part per 100,000 — signify areas featuring different densities.

planck cosmic microwave background enhanced

"You can imagine a cold spot being a gravitational overdensity; it's sitting at the bottom of a shallow gravity well," said Al Kogut of NASA Goddard, who has worked on COBE, WMAP and other efforts to map the CMB. [Gallery: Planck Spacecraft Sees Big Bang Relics]

"Light that's coming to us from the bottom of this gravity well has to climb uphill, so it's losing energy," Kogut told SPACE.com. "So the cold spots in the microwave sky are the places where there's extra matter and energy — extra gravitational potential. The hot spots are the voids."

These density fluctuations were the seeds that eventually gave rise to stars, galaxies and all other structure that we observe in the universe today, scientists say.

Massive inflation

Most researchers think the "bang" portion of the Big Bang came during a dramatic and extremely brief period of inflation, which began about 10 to the minus 36 seconds — one trillionth of a trillionth of a trillionth of a second — after the universe's birth.

During inflation, the theory goes, the universe expanded faster than the speed of light, doubling in size perhaps 100 times or more in just a few tiny fractions of a second. (Einstein's theory of special relativity holds that no information or matter can travel faster than light through space, but this rule does not apply to inflation, which was an expansion of space itself.)

"Inflation theory is the idea of going from spontaneous quantum fluctuations to something of macroscopic size," said WMAP principal investigator Charles Bennett, of Johns Hopkins University in Baltimore, Md. (The WMAP spacecraft, which launched in 2001, stopped gathering data in 2010.)

The precision mapping of the CMB performed by COBE, WMAP and Planck has provided strong support for inflation, helping cement its position as the leading explanation of the universe's first few moments.

"Why the cosmic microwave background temperature is the same at different spots in the sky would be a mystery if it was not for inflation saying, well, our whole sky came from this tiny region," Bennett told SPACE.com. "So the idea of inflation helps answer some of these mysteries, and it explains where these fluctuations came from."

Still, the CMB map has yet to reveal a clear "smoking gun" for inflation, Bennett and Kogut said. But they believe that smoking gun may well be there, just waiting to be discovered.

The signature of gravity waves

According to inflation theory, the dramatic expansion of space in the first few moments after the universe's birth would have generated gravity waves, which in turn produced a type of polarization in the CMB known as "B-modes."

Spotting B-modes would thus put inflation on incredibly firm footing, and reveal more details about the process — including, most likely, the energy levels at which it occurred. (Some scientists think these energies were so great that the laws of physics blended together during the inflation period).

This signature has not been detected in the CMB map yet, but that may simply be because it's so faint, researchers say.

"There are a few groups now out searching for these B-modes," Bennett said. "It's sort of the current Holy Grail of the business here."

Bennett and Kogut are among the scientists in the hunt. Bennett is leading the development of an instrument called the Cosmology Large Angular Scale Surveyor (CLASS), which is currently under construction and could begin operations in Chile's Atacama Desert sometime next year.

Kogut, for his part, is principal investigator of a balloon-borne detector called PIPER (short for Primordial Inflation Polarization Explorer), which he hopes will make its first flight in 2014 or 2015.

Detecting the B-modes is a tough proposition, since it will likely require spotting a pattern that differs from the background by just a few parts per billion. But Kogut and Bennett both expressed optimism that somebody will find the signal, if it does indeed exist at the level predicted by some of the leading inflation models.

"The sensitivity of the instruments has been making steady progress," Kogut said. "In order to see the inflationary signal, we probably need to improve by another factor of three or four."

"But the sensitivity has already, since the first detection [of the CMB], improved by about a factor of 100,000," he added. "So I think it would be unduly pessimistic to say that all this great progress over the last 40 years, almost 50 years, is about to come to a screeching halt right before we discover this new signal that's right on the borderline of what we can and can't detect right now."

Follow Mike Wall on Twitter @michaeldwall and Google+. Follow us @Spacedotcom, Facebook or Google+. Originally published on SPACE.com.

SEE ALSO: Where To See NASA's Space Shuttles This Summer

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‘Big Bang Theory’ Cast Bands Together To Demand Huge Salary Increases

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The three biggest stars of The Big Bang Theory, the CBS series that is primetime’s No. 1 sitcom and the highest rated syndicated show in America, are planning to band together and hold out for HUGE salary increases from their production studio, Warner Bros. Television, RadarOnline.com has exclusively learned.

On the eve of the Sept. 26 season seven premiere, the cast have privately pledged to do a Friends-like deal in a bid to bring back the entire ensemble for an eighth season.

The stars — Jim ParsonsJohnny Galecki and Kaley Cuoco – will demand salary increases to as much as half-a-million dollars per episode each across the 24 episode season, plus a percentage of the series’ profits in syndication, a benefit they gained in the show’s last renegotiation, according to a television insider with knowledge of the situation.

The trio all currently earn $350,000 per episode.

In a move reminiscent of David SchwimmerJennifer AnistonMatthew PerryLisa KudrowCourteney Cox and Matt LeBlanc, who used solidarity as leverage to secure a salary of $1 million an episode, each, for the last season of Friends in 2002, the stars believe their posturing is simple: CBS and Warner Bros. have to have the show back.

“The cast is already talking about it the next round of negotiations,” the source told Radar.

“They know the critical position Big Bang holds on CBS’ prime-time schedule and the only thing preventing them getting what they want would be a spectacular ratings demise this season. That isn’t about to happen anytime soon. They’ll put on a united-front during negotiations.”

Indeed, the CBS comedy – nominated for eight Emmys – closed out its sixth season with 18.6 million viewers and a 6.2 rating in the key adult 18-to-49 demographic, making it the No. 1 comedy in both measures.

“What they’ve been able to achieve is a feat unheard of for a show in recent history and they all deserve to get compensated for it,” the source added.

The Big Bang Theory returns with a one-hour premiere on Thursday, Sept. 26 at 8/7c on CBS.

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‘Big Bang Theory’ Co-Stars Mayim Bialik And Melissa Rauch Get Major Salary Bumps

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The newest additions to the cast of CBS‘ hit comedy The Big Bang Theory have scored nice salary bumps.

I’ve learned that Mayim Bialik and Melissa Rauch — regulars on Big Bang since fall 2010 having started off as guest starring-turned-recurring players on the popular comedy — have both renegotiated their current salaries, which have been in the $20,000-$30,000 range per episode.

No one is commenting but I hear the duo will be making about double that, in the neighborhood of $60,000, this coming season, with their pay steadily increasing every year to reach close to $100,000 an episode by the end of their contracts.

As a result of the renegotiation, I hear Bialik and Rauch also have added a year to their current deals.

It is going to be a big season behind-the-scenes at Big Bang, which, six years into its run, is firing on all cylinders.

Over the next eight months, Big Bang faces license fee negotiations as the series is currently renewed by CBS through this season, as well as contract negotiations with the entire original cast, whose deals also are all up at the end of this season.

With the series doing so well and eying a potential strong showing at the Emmys this weekend, none of these is going to be easy.

Like the salary renegotiations in 2010, leads Johnny Galecki, Jim Parsons and Kaley Cuoco are expected to negotiate in one group and Simon Helberg and Kunal Nayyar in another.

Observers expect Galecki, Parsons and Cuoco, currently at $350,000 an episode, to land north of $500,000 when it’s all said and done.

Big Bang is coming off its highest-rated season ever with a string of series highs. It is a mega hit for two networks, CBS and TBS, which airs it in off-network syndication, and a golden goose for producer Warner Bros TV.

SEE ALSO: ‘Big Bang Theory’ Cast Bands Together To Demand Huge Salary Increases

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Jim Parsons Wins Third Emmy For Best Actor In A Comedy Series

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Jim Parsons won his third Primetime Emmy for Best Actor in a Comedy Series for his role of Dr. Sheldon Cooper on CBS' "Big Bang Theory." 

This was the fifth consecutive year Parsons was up for the award.

Parsons was up against Louie C.K., Don Cheadle, Matt LeBlanc, and Alec Baldwin.

The seventh season of "Big Bang Theory" kicks off Thursday.

Earlier this summer, TV Guide reported Parsons and co-stars Kaley Cuoco and Johnny Galecki will receive $350,000 per episode.

SEE ALSO: The best and worst dressed of the Emmys

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All Of The Science On 'The Big Bang Theory' Is Real

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Fans of the "Big Bang Theory" can rejoice as the seventh season of the CBS show kicks off Thursday.

The series, following the lives of four nerdy, socially awkward scientists* is the most-watched comedy on television and loved for its geeky references.  

Viewers also know it's inundated with a ton of physics jargon. Most episodes include a whiteboard with scientific equations can be found in the background of Leonard (Johnny Galecki) and Sheldon's (Jim Parsons) apartment.  

However, is it real? 

Yes.  

UCLA Physics professor Dr. David Saltzberg has worked as a science consultant on the show since 2007. 

Saltzberg does everything from calculating science experiments for the crew to checking the accuracy of jokes on the series, according to NPR. 

david saltzberg big bang theoryThe professor's job also includes reviewing unfinished scripts that contain brackets reading "Insert Science Here." 

Saltzberg says he landed the role after receiving a call from a friend who's an astrophysicist at University of Hawaii saying sitcom creators were searching for a physicist. 

Originally the show's co-creators and executive producers Bill Prady and Chuck Lorre came to Saltzberg looking for a grad student to fill the consultant role. 

"If we're going to write about geniuses, we better damn well have one around,"said Lorre in an interview.

When something is outside of the physics realm, Saltzberg gets advice from star Mayim Bialik.  

Bialik has a PhD in neuroscience to complement her neuroscientist character, Dr. Amy Farrah Fowler.  

And all the math work on the whiteboards in the background? That's Saltzberg's doing as well.  

From NPR: 

"He makes sure the whiteboards are correct. For every new episode, they're covered by a fresh scrawl of formulas dreamed up by Saltzberg and admired by physicists for their scrupulous accuracy — and occasional shoutouts to what's happening in the world of science." 

They've become something of a fan favorite with Saltzberg often receiving feedback on the equations from viewers.

So when tuning in Thursday, make sure to look out for the white boards in the background. 

Watch an interview below with Saltzberg:

*Simon Helberg's character Howard Walowitz isn't technically a scientist as he's the only one of the group who doesn't have a PhD. Rather, he's an engineer.

SEE ALSO: 'Big Bang Theory' co-stars Mayim Bialik and Melissa Rauch get big salary bumps

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The Highest-Paid Actors On TV This Fall

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Last month we took a look at salaries of daytime and primetime television hosts.

Now that all of your favorite TV shows have returned — along with a bunch of new ones — we're taking a look at the paychecks for television's biggest returning actors this fall. 

They may not be making tens of millions like movie stars, but it still pays to be on the small screen.

Salaries are estimated by looking at an actor's reported pay per episode with the number of episodes for the coming season. 

Last month, TV Guide released its annual list of highest-paid stars on television highlighting more than 160 salaries.

Excluded from this list are new faces coming to TV since its unknown how long any one new show may last on air. 

However, it is worth noting that Robin Williams is earning $165,000 per episode for CBS' "The Crazy Ones" and that "The Walking Dead" actor Andrew Lincoln is receiving $70,000 per episode.

22. [TIE] Claire Danes and Damian Lewis: $3 million

Television Show: "Homeland"

Season: 3

Reported Salary: $250,000 / episode

Episodes this season: 12



22. [TIE] Zooey Deschanel: $3 million

Television Show: "New Girl"

Season: 3

Reported Salary: $125,000 / episode

Estimated episodes this season: 24



20. Michael C. Hall: $3.6 million

Television Show: "Dexter"

Season: 8

Reported Salary: $300,000 / episode

Episodes this season: 12



See the rest of the story at Business Insider

THEN & NOW: 'Big Bang Theory' Stars Before They Were Famous

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It all started with the Big Bang — or did it?

Fans of CBS' Emmy-winning sitcom The Big Bang Theory have come to know and love Kaley CuocoJohnny Galecki, and Jim Parsons as their characters, Penny, Leonard, and Sheldon.

But they — and the rest of their adorably geeky gang — were hard at work in Hollywood long before the show's meteoric success.

Here's a look at the cast of The Big Bang Theory in some of their most noteworthy early roles.

"Big Bang Theory" cast then & now >

THEN: After appearing as Brady Bunch actress Maureen McCormick in the 2000 TV movie "Growing Up Brady," Kaley Cuoco scored a starring role on the ABC sitcom "8 Simple Rules for Dating My Teenage Daughter" (later known as "8 Simple Rules").

Then just 16 years old, she played Bridget Hennessy, the beautiful but ditzy oldest daughter of Paul Hennessy (the late John Ritter, who died three episodes into the second season). The series was canceled due to low ratings in 2005.



NOW: As Penny on "The Big Bang Theory," Cuoco has won one Critics' Choice Award and been nominated for multiple People's Choice and Teen Choice Awards.

(Not to mention the many accolades given to the cast and crew as a whole.) According to Deadline, she earns $350,000 per episode -- and is looking to top that if the show is renewed for an eighth season next year.



THEN: Before finding his inner geek on "The Big Bang Theory," Johnny Galecki was best known for playing David Healy on "Roseanne."

But he also had roles in some other 1980s and '90s classics. In 1989, at age 14, he starred as Rusty Griswold in "National Lampoon's Christmas Vacation," alongside Chevy Chase, Beverly D'Angelo, and Juliette Lewis.

(Above photo is from "Roseanne")



See the rest of the story at Business Insider

Physicist Explains The Full Implications Of The Just-Released Evidence For How The Universe Began

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Physicist Randol Aikin was part of a team of researchers who on Monday announced they had found direct evidence that supports Inflation Theory, the 30-year-old idea that the universe expanded faster than the speed of light in the microseconds after it was born.

After the announcement, Aikin particiated in an "Ask Me Anything" on Reddit, providing a clear explanation of the discovery and what it means for our understanding of the early universe.

Randol Aikin"Inflation explains the 'Bang' in the Big Bang," Aikin writes. "Don't think of an explosion. Instead think of something rapidly expanding. I like to think of some hot white point expanding — doubling in size over and over and over again. And finally when it's done, the universe is filled with hydrogen and helium and all the stuff that will one day become planets, stars, and galaxies. Our discovery yesterday tells us, for subtle reasons, that inflation theory — this radical picture — is actually right."

The BICEP2 team, short for Background Imaging of Cosmic Extragalactic Polarization, used a telescope at the South Pole to observe light that comes from when the universe was only about 400,000 years old. The researchers were looking for a signal that changed the pattern of that light very early on. The signal came in the form of radiation patterns, which researchers believe are marks left by gravitational waves created during the rapid period of expansion, or inflation.

Here are some more highlights from the Reddit thread:

On designing the BICEP2 experiment:

We began designing the experiment in 2006. We sent the telescope to the South Pole in 2009, took data until 2012, and published yesterday. The wider BICEP2 team consists of lots of folks — more than 20, less than 40 or so. We go to the South Pole because the atmosphere is thin and dry — perfect for observing the microwave radiation we're after.

On what preceded the Big Bang:

To give a bit more of a complete answer, folks that work in this field in general skirt questions about "before" the Big Bang. In part, this is because different people mean different things when they say "Big Bang." Some people consider the process of inflation (a period of rapid expansion in the early universe) is itself the big bang. Others will tell you that the big bang is the thing that gave rise to inflation. Our discovery will absolutely help us understand the process of inflation and what gave rise to inflation.

No one quite knows what preceded the big bang... We're still waiting on a complete theory that describes the physics at the highest energy scales. So turns out that energy and matter are interchangeable. During the process of inflation and subsequent expansion, different particles "freeze out," meaning the energy gets low enough that the particles, colloquially speaking, crystallize into existence.

On the meaning of inflation:

What we generally consider to be the "universe" is the stuff that we can actually see and observe. We generally call this stuff "causally connected." Inflation theory tells us that before inflation began, the universe (the stuff we're causally connected to) was big. Then the universe expanded. A LOT. At the end of inflation, the region of the universe that was causally connected was tiny compared to before inflation.

On gravity waves:

This is not a direct detection of gravity waves. We'll leave that to the folks working on the LIGO experiment. Instead, we see the indirect effects of gravity waves. The polarization of the light from the cosmic microwave background is generated by hot and cold patches in the early universe. The gravity waves change the hot and cold patches, so they change the polarization pattern that we observe. If you want a more complete explanation, Google "Wayne Hu cosmology." He gives a really thorough explanation.

On quantum gravity:

So far, no one has really been able to put together a complete and convincing framework for combining quantum mechanics and gravity. Our discovery tells us that quantum gravity is a real thing.

Inflation is a process that stretches the universe by many, many orders of magnitude, right? So that means that very small scales (quantum scales) get stretched to astrophysical scales. We have found evidence of the effects of gravitational waves at astrophysical scales around 400,000 years after the big bang. Theory tells us that these gravitational waves must have been created at the quantum scale and stretched by inflation (the theoretical reasons for that are somewhat complicated). The fact that we see the effects of these things tells us that there must have been quantum fluctuations in the gravitational field before inflation. In other words, quantum gravity.

On the moment of discovery:

There was no one single moment. You first assume that the signal is not real and you've done something horribly wrong. Then over time, you get closer and closer to convincing yourself that you haven't screwed up and you've actually discovered something real!

On confirming the findings:

The great part about this experiment is that a bunch of really smart theorists were able to tell us what the signal should look like. We go out (to the south Pole) and measure the thing, and we actually see what the theory predicts! If you want a more technical answer, it's that the B-mode isn't a signal so much as a signature. It's a particular pattern of the polarization of the light from the early universe.

On dark energy:

There is a lot in common with dark energy and inflation and they lead to strikingly similar evolutionary mechanics. There is still no commonly accepted theory for a firm connection between the two, but many of us have a hunch that they must be connected... If nothing else, the theoretical framework for describing one will certainly help understand the other.

On dark matter:

I think it's safe to say that this discovery does not have any direct implications for explaining what the dark matter is. While inflationary expansion stopped long ago (just a fraction of an instant after the big bang), the universe itself is still expanding. Whether there is a connection between inflation and the dark energy that's driving the current expansion of the universe remains to be seen.

On the observable universe:

So at risk of sounding like a total... not sure what... I'd say that the "edge" of the universe is in some sense time. The size of the universe — the stuff to which we are "causally connected" (meaning the stuff that we can see, essentially) grows with time. This is because light takes a finite amount of time to travel. So the longer we wait, the further it travels. In that sense the "edge" in some sense is traveling outwards.

On skepticism:

Skepticism is absolutely warranted! We count on our competitors to get out there and to try to prove us wrong. That's the beauty of science. I hope these folks read the papers carefully.

On the next major physics discovery:

Direct detection of the dark matter. The current prevailing theory is that dark matter is made up of WIMPs — weakly interacting massive particles. I think scientists are very close to actually measuring one of these things and setting a cross section. That would be HUGE.

SEE ALSO: Here's The Touching Moment A Leading Physicist Hears The News That His Inflation Theory Was Right

SEE ALSO: Astrophysicists Announce Major Discovery Of Big Bang's Smoking Gun

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